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Who Listens
Don’t let the music or the stereotypes fool
you. It just may surprise you who listens to
Country music. They are Adults between the
ages of 18 and 54. In fact 65% of the
audience is Adults 18-49 and 61% of the
audience falls between the ages of 25-54.
With this audience profile, Country music
covers the two demographics advertises want
most. The average age of the Country music
listener is an Adult 42 years old with money
to spend. *
Education
The Country music listener is well educated.
In fact over 20% of the Country music
audience attended college. A Country music
fan may be a stay at home Mom or a Doctor,
Lawyer, Banker or Teacher. The Country music
audience has a wide and varied fan base.*
Income
Once again don’t let the stereotypes fool
you. Over half of those who listen to
Country music have a household income in
excess of $50,000.00. There are a few more
facts you should know about the average
Country music fan. Over 79% own their own
home. They are more likely to purchase a
domestic car, truck, or SUV and the typical
Country music listener is more likely to use
the internet on a weekly basis than others.
*
Country music is the south!
Since Country music had its birth in the
South, it’s no surprise that the South has
the largest percentage of Country music
listeners of any area of the country. In
fact 44% of the Adults 18+ listens to
Country music.*
Country Radio…….it’s America’s Music
*Country Music Industry
Overview & Listener Analysis
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